Digital Marketing


Marketing is a key management function of any business and marketers have to keep up with the times and choose the ideal channel to spread their message to existing and potential customers. Today, the modern business environment is primarily Internet-driven and hence marketers have to move away from traditional methods and focus more on the online scenario. Brands depend largely on a strong and visible online presence to create awareness amongst purchasers. Ads in the print media, as well as use of banners and posters are on the decline and advertising on various......

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